Betr Integrates Polymarket Prediction Markets into Gaming Super App

Betr, the innovative real-money gaming super app launched in 2022 by co-founders Joey Levy and Jake Paul, is significantly expanding its product portfolio. The company recently revealed a multi-year collaboration with Polymarket, recognized as the world's largest prediction market, to integrate prediction market capabilities directly into the Betr platform for its U.S. audience.

Commencing this year, the agreement enables Betr users to engage with event contracts across diverse categories including cultural phenomena, political outcomes, sporting events, and various trending topics. This strategic enhancement is set to leverage Polymarket's established infrastructure, providing a novel dimension to Betr’s existing offerings.

With a rapidly expanding customer base now exceeding one million active users, the incorporation of prediction markets represents a notable milestone for Betr. This new vertical seamlessly complements Betr's current suite of products, which encompasses the Betr Social Sportsbook, Betr Social Casino, Betr Picks, and Betr Arcade. These products are broadly accessible across numerous states, with Betr upholding a strong commitment to responsible gambling practices, a principle for which it is widely acknowledged.

Shayne Coplan, CEO and Founder of Polymarket, expressed enthusiasm regarding the partnership. In a recent statement, Coplan highlighted the growing appeal and widespread understanding fostered by prediction markets. He remarked, “Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience.” Coplan further articulated the strategic importance for Polymarket, stating, “This partnership allows us to scale our infrastructure and continue bringing the power of prediction markets into the daily experience of sports fans across the country.”

Joey Levy, Betr’s Founder and CEO, underscored the company’s core mission. “Since starting Betr, we have built our business entirely around serving the modern sports fan at scale,” Levy commented. He elaborated on the significance of this expansion: “Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade.” Levy also affirmed Polymarket as the optimal partner to drive Betr’s foray into the prediction markets sector, ensuring a premium user experience through the unified application.