SBC Summit Canada 2026 Unveils Comprehensive Agenda and Esteemed Speaker Lineup

The Canadian gambling industry is gearing up for a crucial convergence as the SBC Summit Canada prepares for its 2026 installment, scheduled to take place from May 19 to 21. Hosted at the prominent Metro Toronto Convention Center, this gathering is anticipated to be a cornerstone event for stakeholders across North America, offering a deep dive into the sector's most pressing issues and future trajectories.

The three-day summit will feature an extensive program designed to tackle a diverse array of subjects critical to the Canadian market. Key discussions are slated to cover the nuanced implications of Bill S-211, a comprehensive analysis of evolving gambling advertising standards, and an overall assessment of the prevailing business climate affecting the industry nationwide.

A significant focus will also be placed on harnessing the opportunities and mitigating the challenges presented by the highly anticipated 2026 FIFA World Cup, examining its potential to reshape the sports betting landscape. Furthermore, attendees will explore the prospect of a paradigm shift towards peer-to-peer gaming liquidity sourced from international markets, alongside assessing the likelihood of legislative and regulatory backing for such initiatives within Ontario.

Rasmus Sojmark, CEO and Founder of SBC, underscored the strategic importance of the 2026 event. "The year 2026 marks an incredibly transformative period for the Canadian market," Sojmark stated. "With global sporting spectacles on the horizon, the potential for new market entrants, and significant national regulatory adjustments, the industry is on the cusp of unprecedented change. This year’s conference is meticulously crafted to ensure the industry is not only prepared for these shifts but is also equipped with the clarity and commercial insights necessary to convert these moments of evolution into substantial growth opportunities."

Each thematic track at the summit is set to feature leading experts, poised to deliver invaluable insights, foster critical dialogues, identify emerging trends, and collaboratively address prevalent sector-wide challenges. The caliber of expected attendees reflects the event's significance, with a roster of industry luminaries confirmed to participate. This includes Joseph Hillier, CEO of iGaming Ontario; Duncan Hannay, President & CEO of OLG; Jared Beber, CEO of Bet99; and Paul Burns, President and CEO of the Canadian Gaming Association, among other influential figures.