Pragmatic Play Solidifies Latin American Footprint Through New Smart Nucleo Alliance

Leading iGaming content provider Pragmatic Play has announced a pivotal partnership aimed at deepening its market penetration across Latin America. The company confirmed on Monday that it has entered into a new distribution agreement with Smart Nucleo, an innovative platform provider, setting the stage for substantial growth in the region.

This collaboration will see a wide array of Pragmatic Play's renowned gaming products integrated into the Smart Nucleo platform. The agreement encompasses some of the supplier's most popular slot titles, including the dynamic 'Gates of Olympus', the vibrant 'Sweet Rush Bonanza', and the recently launched, confectionery-themed game 'Jelly Express'. Beyond slots, the deal also includes Pragmatic Play’s localized live casino offerings and its engaging virtual sports portfolio, ensuring a diverse content package for Smart Nucleo's operator network.

The strategic alliance is designed to considerably enhance Pragmatic Play's accessibility to new audiences within key Latin American markets. For Smart Nucleo, this agreement is equally transformative, allowing the platform provider to enrich its content library significantly. The inclusion of Pragmatic Play’s extensive and high-quality content further solidifies Smart Nucleo’s position as a premier partner for iGaming operators throughout the continent.

Pablo Bergesio, Chief Commercial Officer for Smart Nucleo, articulated the importance of this new venture. He highlighted that the integration of Pragmatic Play’s comprehensive content bolsters the functional capabilities of their platform. Bergesio also emphasized the seamless alignment between Pragmatic Play's respected industry standing and its premium portfolio with Smart Nucleo's strategic objectives, expressing confidence that the partnership will elevate their offering and deliver greater value to operators utilizing their platform.

Echoing this sentiment, Victor Arias, Vice President of Latin America at ARRISE – a prominent iGaming software and services leader and a key collaborator with Pragmatic Play – conveyed his enthusiasm. Arias commented on Pragmatic Play's sustained expansion in Latin America, noting that this specific partnership serves as a strong complement to their ongoing regional growth. He concluded by stating that the current year has already commenced with several significant and varied commercial agreements, indicating robust prospects for building on this positive momentum in the forthcoming months.