Pragmatic Play Bolsters Brazilian Presence with Smart Studio Integration for Cactus Gaming

Leading iGaming content provider, Pragmatic Play, has further solidified its strategic footprint in the Latin American region, particularly within Brazil, through an expanded collaboration with Cactus Gaming. This renewed agreement sees Cactus Gaming integrating Pragmatic Play's innovative Smart Studio solution, a move poised to significantly enhance its operational capabilities and player experience within the crucial Brazilian market.

The proprietary Smart Studio platform equips operators with advanced tools for branding and personalization, leveraging cutting-edge technology. This allows for meticulous control over the design of the gaming environment, ensuring a premium and highly engaging casino experience tailored to local player preferences.

Thiago Garrides, Chief Executive Officer at Cactus Gaming, conveyed his enthusiasm regarding this deepened alliance. "Pragmatic Play's diverse product suite has been instrumental in supporting our market penetration and growth within Brazil, enabling us to establish a robust market position," Garrides stated. He further emphasized the strategic importance of the new integration: "With Smart Studio now live, we are confident it will empower us to considerably evolve our casino portfolio and deliver the most exceptional experiences possible to our valued customers."

This partnership expansion will enable Cactus Gaming to introduce an array of top-tier live dealer games to its expanding player base. Across its brands operating in the Brazilian market, players can now enjoy localized versions of popular live casino titles, including Blackjack, Baccarat, and Roulette. These offerings are specifically chosen for their proven ability to elevate player retention, engagement, and long-term customer loyalty.

Victor Arias, Vice President of Latin America at ARRISE, commented on the solution's regional success. "The Smart Studio platform continues to experience strong adoption throughout Latin America, primarily due to the adaptable environments and comprehensive customization features it provides to operators," Arias noted. He concluded by expressing optimism for the future: "We are delighted to see Pragmatic Play’s Smart Studio solution actively powering Cactus Performance BR’s live casino suite across Brazil's regulated gaming landscape, and we anticipate a continued strengthening of our already close working relationship."

This latest development with Cactus Gaming aligns with Pragmatic Play's broader strategic initiatives, following closely on the heels of its recent launch of CULT, a new slot theme, as the company consistently explores innovative game concepts.