EveryMatrix Forges Partnership to Power Fitzwilliam Sports' Online Expansion

EveryMatrix, a premier provider of iGaming software and technology solutions for global gambling operators, has further solidified its footprint in the European market through a new strategic alliance. The company confirmed on Tuesday its collaboration with Fitzwilliam Sports, a notable Irish bookmaker, to deliver a full suite of turnkey sports and casino technology.

This pivotal partnership is set to empower Fitzwilliam Sports' mass market offering, FitzBet, as it makes its debut in the online betting sector. The FitzBet product, which has established a presence in both the UK and Ireland, is now poised for scalable growth thanks to the advanced technological framework supplied by EveryMatrix.

Paul Byrne, a well-known figure in the horse racing community and Director of FitzBet, is at the helm of this significant transition for the platform, marking its inaugural foray into online betting. The integration of EveryMatrix’s cutting-edge technology stack is anticipated to unlock substantial operational efficiencies and market opportunities for Fitzwilliam Sports.

EveryMatrix’s platform is distinguished by its robust compliance, inherent scalability, and a proven track record of efficiency across diverse global markets, successfully supporting numerous leading brands. This new agreement builds on EveryMatrix's recent activities, including an exclusive casino content aggregation partnership with betOcean in New Jersey, United States, underscoring its broad market reach.

Expressing his perspective on the collaboration, Mr. Byrne commented on the transformative nature of the deal. He stated that the partnership equips FitzBet with the essential technology and support required to transition their services online, ensuring they continue to provide the trusted, high-quality experience their clients expect. He also conveyed optimism for the future trajectory of the platform.

Ebbe Groes, Group Co-CEO and Co-Founder of EveryMatrix, echoed this enthusiasm, highlighting the privilege of assisting FitzBet in its initial online launch. Mr. Groes emphasized the confidence Fitzwilliam Sports has placed in EveryMatrix’s technology to drive their digital revenue streams, affirming EveryMatrix’s commitment to supplying the sophisticated platform technology, tools, and services necessary for FitzBet’s expanded reach across both Ireland and the UK.

This agreement to power FitzBet represents another significant achievement for EveryMatrix in the highly competitive UK and Irish markets, where the Tier-1 provider has previously played a crucial role in the successful launch of several prominent betting and gaming brands.