Greentube Forges Slovenian Market Entry Through Partnership with Casino.si
businessFebruary 26, 20262 min citaniaNoRisk Editorial

Greentube Forges Slovenian Market Entry Through Partnership with Casino.si

NOVOMATIC Digital Gaming and Entertainment division, Greentube, has solidified its footprint in the European iGaming landscape with its inaugural launch in Slovenia. This strategic market entry has been facilitated through a new collaboration with Casino.si, recognized as a prominent local operator in the region.

This collaboration marks a significant moment for Slovenian players, as it introduces Greentube's acclaimed portfolio of high-performing slot titles to the domestic market for the very first time. Among the initial selection of games now accessible are player favorites such as "Charming Lady Boom" and various installments from the "Cash Connection" series. Future releases are anticipated to include other renowned titles like "Lord of the Ocean," "Sizzling Hot," and the iconic "Book of Ra," further enriching the gaming options for local enthusiasts.

Opher Ben Zvi, Director of Global Sales & Key Account Management at Greentube, underscored the importance of this expansion, stating, "Our foray into the Slovenian market represents a pivotal achievement for Greentube as we consistently strive to broaden our operational presence across Europe. Casino.si holds a commendable position as a respected operator with a robust regional influence, and we are proud to deliver our diverse collection of classic and contemporary games to Slovenian audiences."

This move into Central Europe is consistent with Greentube's aggressive global growth strategy. The company has been actively expanding its iGaming content distribution and establishing new partnerships across various jurisdictions. Earlier this year, in February, Greentube inked a content agreement with PlayStar, thereby extending their collective reach within the New Jersey market in the United States. Furthermore, late last year saw Greentube enhance its Spanish market presence via a key partnership with bet365, while simultaneously bolstering its commitment to Latin American growth through a collaboration with Brazino777.

Ksenija Bezek, Head of Online Operations at Casino.si, also expressed enthusiasm regarding the new partnership. She highlighted the widespread recognition of Greentube's game titles across Europe and welcomed their integration into Casino.si's platform. Bezek further elaborated, "This alliance enables us to significantly enhance our casino offering with proven content that consistently delivers both superior entertainment value and high-quality gaming experiences to our patrons."