155.io Introduces Rush Hour: A Novel Live Traffic Camera Betting Experience

The online gambling landscape continues its evolution with the emergence of novel entertainment formats, exemplified by Rush Hour, a pioneering casino game developed by iGaming studio 155.io. Launched in February 2026, Rush Hour offers players a distinct experience centered on betting outcomes derived from live surveillance footage of traffic intersections worldwide.

The premise of Rush Hour is ingeniously straightforward: participants wager on the quantity of vehicles that will traverse a selected intersection before the traffic lights cycle to red. The game’s interface has been meticulously crafted to offer an intuitive and accessible experience, mirroring the streamlined usability found in conventional casino offerings. Player engagement requires no specialized knowledge or prior tools, making it broadly appealing to a diverse casino audience.

Gameplay mechanics are designed for rapid interaction, with each betting round concluding in less than 60 seconds. Players are presented with several wagering choices, including 'Over/Under' bets (e.g., fewer than 13 cars or more than 15 cars), 'Range' bets (predicting a specific car count interval, such as 15-16), and 'Exact' bets for a precise number. To maintain integrity and prevent manipulation, 155.io ensures fairness by randomizing the traffic camera location for each round, transporting the action to a new junction in a different country.

Since its introduction, Rush Hour has secured significant partnerships, becoming accessible through direct integrations with prominent online casinos such as Stake, Shuffle, and Roobet. Furthermore, its availability is expanding via business-to-business integrations with platforms like Hub88, facilitating broader adoption across the industry. Despite being an emerging product, the rapid uptake signals considerable interest in this innovative format.

Sam Jones, Founder and CEO of 155.io, commented on the game’s swift impact, noting, “The speed at which our live CCTV game, Rush Hour, has become a phenomenon is crazy. Being taken on by big names like Stake, Shuffle, and Roobet highlights the level of demand we’re seeing from the next generation of players.” The studio’s guiding principle, "betting on chaos," reflects its ambition to gamify aspects of real-world events, akin to prediction markets, by offering them as simple, interactive wagering opportunities.

While betting on traffic lights is conducted legally through licensed online casinos, its availability remains contingent on specific jurisdictional regulations. Currently, Rush Hour by 155.io is the exclusive offering in this niche, necessitating that players verify the licensing and regulatory compliance of their chosen casino within their local region. The game's success underscores a broader industry trend of experimenting with fast-paced, interactive gambling formats, pushing the boundaries of traditional casino entertainment.