SOFTSWISS Confirms Strategic Presence at SiGMA Africa 2026 in Cape Town

SOFTSWISS, a prominent global provider of iGaming technology solutions, has confirmed its active participation in SiGMA Africa 2026. The eagerly anticipated industry event is scheduled to take place from March 3 to March 5, 2026, in the vibrant city of Cape Town, South Africa. This engagement underscores the company's strategic focus on the burgeoning African iGaming landscape.

The move aligns with SOFTSWISS's continued drive to deepen its footprint within regulated African markets, identifying South Africa as a pivotal hub for its regional expansion efforts. The economic prospects of the South African market are particularly compelling, having demonstrated a remarkable tripling in value since 2022. This significant growth trajectory highlights the region's robust potential and its ongoing momentum within the digital betting and gaming sector.

A key representative from SOFTSWISS at the conference will be Miranda Guliashvili, the company's Head of Regional Growth, who is slated to be among the distinguished speakers. Ms. Guliashvili will also lead a dedicated session titled "Sports Betting Product, Odds, and Local Market Fit," scheduled for March 4, 2026, from 15:30 to 16:00. Her insights are expected to shed light on critical aspects of adapting sports betting offerings to specific local market demands. Beyond the speaking engagement, SOFTSWISS will maintain a prominent presence on the exhibition floor, engaging with industry peers and potential partners.

Commenting on the company's commitment to the region, Ms. Guliashvili articulated a vision for sustained growth, stating, "We perceive substantial long-term potential within the African iGaming market, which is now transitioning into a more developed phase of expansion. As regulatory frameworks become more refined and operational prerequisites grow in complexity, the strategic emphasis for operators is evolving from merely rapid market penetration to establishing resilient, scalable business paradigms." This statement reflects a deeper understanding of the market's maturation and the shifting priorities for stakeholders.

Further solidifying its dedication to the African market, SOFTSWISS has actively invested in comprehensive research and market analysis initiatives. These efforts are designed to foster a more profound understanding of the region's untapped potential and to inform strategic decision-making. Among the notable publications resulting from this research is the "South Africa: iGaming Market Overview 2025" report, which provided a detailed examination of the digital betting ecosystem's maturity within the country. This foundational research was subsequently expanded upon in the "2026 iGaming Trends Report" by SOFTSWISS, which contextualizes local findings against broader global industry developments, offering a holistic perspective on the sector's future direction.