AxiumAI Appoints Claire Painting as Chief Experience Officer to Bolster Player Engagement

AxiumAI, a prominent innovator in artificial intelligence-powered autonomous player management solutions, has announced a significant addition to its executive team. The company recently confirmed the appointment of Claire Painting, a seasoned professional from the global betting and gaming sector, to the pivotal role of Chief Experience Officer (CXO). This strategic move underscores AxiumAI's commitment to enhancing its leadership capabilities and expanding its autonomous player engagement offerings.

Painting brings to AxiumAI an impressive two decades of experience within the international gaming and betting industry. Her most recent position was with Entain, a globally recognized entertainment and gaming group, where she held the influential title of Director of Player Experience. In this capacity, Painting was responsible for overseeing a diverse, multi-functional team comprising over 100 specialists spread across various key locations, including the United Kingdom, Manila, and Gibraltar. Her extensive background encompasses critical areas such as marketing, product development, and overall customer experience, all centered on optimizing player interaction.

AxiumAI specializes in delivering real-time, one-to-one personalized player experiences, which are crucial for gambling operators seeking to boost engagement, improve retention rates, and cultivate long-term player value. The company's focus on AI-driven solutions aligns perfectly with the evolving landscape where operators increasingly rely on advanced technology for player interaction.

Adam Lewis, Chief Executive Officer of AxiumAI, expressed considerable enthusiasm regarding Painting's arrival. “Claire possesses exceptional expertise in player engagement, covering marketing, product, and customer experience,” Lewis stated, according to a recent press release. He further emphasized her unique skill set: “Her ability to unify teams and technology around the player positions her perfectly to lead this critical area at AxiumAI. She will play an instrumental role as we continue to develop intelligent, customer-centric solutions for operators worldwide.”

Painting herself shared her excitement about joining AxiumAI and taking on the CXO role. She articulated her vision for the future of player experience, stating, “The future will be shaped by technology that understands context, adapts in real-time, and provides meaningful interactions at scale.” She concluded, “AxiumAI is actively building these capabilities, and I am eager to contribute to shaping autonomous engagement that will inspire players and drive substantial growth for operators.” This appointment is poised to significantly strengthen AxiumAI's strategic direction in leveraging AI for superior player experiences.